Sharmadean Reid: Business Career, Companies and Current Work

Last Updated on August 19, 2026 by Business Blog Media Editorial Team

Introduction

Sharmadean Reid MBE is a British entrepreneur known for creating businesses that connect beauty, technology, culture and community. Her best-known ventures include WAH Nails, Beautystack, The Stack World and 39BC.

As of August 2026, her main business focus is 39BC, a premium bathing and body-care brand. She is publicly described as its founder and creative director. Her previous community platform, The Stack World, was acquired by CLIQ in 2026.

Her career is useful to study because she has moved through several different business models. She started with a physical beauty salon, expanded into products, entered technology with a venture-backed booking platform, developed a membership community and later returned to consumer beauty with 39BC.

Readers interested in modern founders, company growth and changing business models can also explore more business and entrepreneurship coverage.

Quick Facts

Fact	Details
Full professional name	Sharmadean Reid MBE
Profession	Entrepreneur and business founder
Current main company	39BC
Current public role	Founder and Creative Director
Industry	Beauty, body care, retail and consumer products
Earlier business	WAH Nails
Technology venture	Beautystack
Community venture	The Stack World
The Stack World status	Acquired by CLIQ in 2026
Major Beautystack funding	£4 million seed round led by Index Ventures in 2019
Current company connection	Thermae Republic Ltd
Industry role	British Beauty Council Advisory Board member
Business honour	MBE for services to the nail and beauty industry

What Is Sharmadean Reid Known For in Business?

Sharmadean Reid is mainly known for building brands that combine strong visual identity with new ways for customers and professionals to connect.

Her first major success came through WAH Nails, which started as a nail salon in London. Instead of treating nail care as a basic beauty service, the company helped make creative nail art part of fashion and youth culture.

She later moved into technology by launching Beautystack. The platform was designed to help customers discover beauty treatments visually and book the professionals who created them.

That company later evolved into The Stack World, a broader membership and community platform aimed at helping women access business information, events, networking and professional opportunities.

Her newest major venture is 39BC, which takes her back into physical consumer products.

WAH Nails: Her First Major Business

WAH Nails opened in London’s Dalston area in 2009.

The concept was built around creative nail art and a different type of beauty experience. At a time when many nail salons followed similar service models, WAH used fashion, design and culture to create a stronger identity.

The company later expanded beyond its original location.

WAH Nails became connected with major retail names, including Topshop and Harvey Nichols. WAH-branded nail products were also sold through Boots.

This showed that the business was more than one salon. It developed into a wider consumer brand that could work through retail partnerships, products and collaborations.

The brand also entered fashion partnerships. One example was a WAH London and ASOS collection inspired by Princess Diana.

These developments helped establish Reid as a founder who could turn a service business into a recognisable lifestyle brand.

Recognition for Her Beauty Industry Work

In 2015, Sharmadean Reid received an MBE for services to the nail and beauty industry.

The honour recognised her contribution to a sector that had become an important part of her business career.

By this stage, WAH Nails had already moved beyond a small independent salon. It had built wider recognition through retail, fashion and consumer products.

FutureGirlCorp and Business Education

Reid later created FutureGirlCorp, a business education project aimed at women who wanted to build or lead companies.

The programme focused on practical subjects such as business models, leadership, planning and company development.

This project is important because it introduced a theme that became much larger in Reid’s later work: helping women build businesses and professional networks.

Instead of focusing only on selling beauty services or products, she began creating platforms around entrepreneurship, knowledge and community.

Beautystack: Moving Into Technology

In 2017, Reid founded Beautystack.

The company was built around a simple problem: finding a beauty treatment online did not always make it easy to identify the person who had created a particular look.

Beautystack used visual discovery to connect customers with beauty professionals.

A user could see a treatment, identify the professional behind it and then book that person.

This approach made the platform different from a traditional appointment directory.

It also gave independent beauty professionals another way to show their work and attract customers.

Beautystack Funding

Beautystack became Reid’s major venture-backed technology business.

The company received early funding from LocalGlobe, with approximately £1 million reported in pre-seed financing.

In 2019, Beautystack raised another £4 million in a seed funding round led by Index Ventures.

The funding was significant because it placed the company within the wider beauty-technology market rather than treating it only as a salon-booking service.

Other investors were also reported around the company, including recognised technology and business figures.

Later reporting said Reid raised around £6.5 million for Beautystack between 2018 and 2022.

The safest way to describe the funding is to keep the known rounds separate rather than combining them into one single investment event.

From Beautystack to The Stack World

The beauty service market changed sharply during the COVID-19 period.

Physical salons and beauty appointments faced restrictions, creating a serious challenge for a technology platform built around in-person services.

Reid responded by changing the direction of the company.

In 2021, Beautystack developed into The Stack World.

The new platform moved away from focusing mainly on beauty appointments. It became a wider community built around professional development, entrepreneurship, events, networking and information for women.

This was an important business pivot.

Instead of closing the idea completely when market conditions changed, Reid used parts of the existing company, audience and mission to create a different type of service.

What Did The Stack World Do?

The Stack World operated as a membership and community business.

It offered content, events and networking opportunities designed to help members build professional relationships and develop their careers or businesses.

Over its operating period, Reid said the platform produced newspapers, organised conferences and hosted thousands of events.

She also said the company worked with major brands including Nike, Google, Snapchat, Bentley and Veuve Clicquot.

These figures came from Reid’s own announcement about the business and are best understood as founder-reported company milestones.

The Stack World Acquisition

One of the biggest recent changes in Reid’s business career happened in 2026.

The Stack World was acquired by CLIQ, a community-focused platform.

The standalone Stack World service closed from 1 July 2026, while members were offered a route to continue through CLIQ.

The transaction marked the end of The Stack World as an independent service under Reid’s direct operation.

It also allowed her to focus more heavily on her next business, 39BC.

For current articles, describing her simply as the CEO of The Stack World would therefore be outdated.

What Is 39BC?

39BC is Sharmadean Reid’s current main consumer business.

The company operates in the premium bathing and body-care market.

Its brand idea combines modern cleansing products with inspiration from historic bathing traditions.

The original product range includes oil body cleansers with names such as:

• Silk Veil
• Denarii
• Fig Milk
• Sage Water

The products show a different side of Reid’s business strategy.

Beautystack relied heavily on technology and marketplaces, while The Stack World centred on membership and community. 39BC is a product-led company that depends on branding, retail distribution and customer demand for physical goods.

39BC Retail Growth

The business has already moved beyond selling products only through its own website.

In May 2026, 39BC announced its arrival at Selfridges.

The brand’s stockist information also shows expansion through specialist retailers in several international markets.

These include locations in the United Kingdom, Europe and North America.

This is important because retail distribution can help a beauty company reach customers who may not already know the brand.

It also gives people the opportunity to discover products in established stores rather than only through online marketing.

Company Ownership and Control

Public UK company records provide useful information about the company connected with Reid’s current business.

Thermae Republic Ltd was incorporated in September 2024 and is connected with 39BC.

Official filings record Reid as a person with significant control.

She holds more than 50% but less than 75% of the company’s shares and voting rights.

She also has the right to appoint or remove directors.

This is stronger evidence than online guesses about her wealth because it shows documented ownership in an active company.

It means she is not simply the public face of 39BC. Public corporate records show that she has majority control of the company connected to the brand.

Studio Alexandria Ltd

Reid is also recorded as a director and majority controller of Studio Alexandria Ltd, which was incorporated in 2025.

Public company information shows that she controls more than half but less than three quarters of its shares and voting rights.

However, its exact role within her wider business activities should not be overstated without clearer public documentation.

What Happened to Beautystack Limited?

Beautystack Limited later entered creditors’ voluntary liquidation.

Official UK corporate records show that the winding-up process began on 3 April 2025.

This is a company-status fact and should be kept separate from the later acquisition of The Stack World.

The liquidation record should also not be used to make assumptions about Reid’s personal finances or conduct.

The available information supports only the confirmed corporate position.

Angel Investment Activity

Reid has also been publicly identified as an angel investor.

Fashion rental company Hurr has named her among early investors who supported the business.

This adds another part to her professional profile.

She has not only founded companies herself but has also provided backing to another startup.

However, there is not enough reliable public information to present a complete investment portfolio, so claims about her investments should remain limited to confirmed examples.

British Beauty Council Role

As of August 2026, Reid is also listed on the British Beauty Council Advisory Board.

The organisation identifies her through her current company, 39BC.

This role keeps her connected with the wider UK beauty industry while she continues developing her own consumer brand.

How Her Business Strategy Has Changed

One of the most interesting parts of Reid’s career is the way her companies have used very different models.

WAH Nails was mainly a beauty service and retail brand.

Beautystack became a technology marketplace.

The Stack World was a membership and professional community platform.

39BC is a premium consumer products business.

These shifts show that her career has not followed one fixed format.

Instead, each company has used a different route to reach customers.

The common link has been a focus on beauty, culture, design, entrepreneurship and community.

Is Sharmadean Reid Still Running The Stack World?

No. As of August 2026, The Stack World is no longer operating as an independent business led by Reid.

The platform was acquired by CLIQ in 2026.

Her main public business focus is now 39BC.

What Company Does Sharmadean Reid Run Now?

Her current major business is 39BC.

She is publicly identified as its founder and creative director.

The company sells premium bathing and body-care products and has expanded into retail distribution, including Selfridges and other specialist stores.

What Businesses Has Sharmadean Reid Founded?

Her best-known ventures include:

• WAH Nails
• FutureGirlCorp
• Beautystack
• The Stack World
• 39BC

Each business represents a different stage in her career, from salon services and consumer products to technology, professional communities and luxury body care.

Final Thoughts

Sharmadean Reid has built a business career across several connected industries rather than staying with one company model.

WAH Nails established her in beauty and retail. Beautystack moved her into technology and venture funding. The Stack World expanded her work into professional community-building, and its 2026 acquisition marked another major transition.

Her current focus, 39BC, brings many of those earlier ideas together through product design, beauty, cultural storytelling and retail growth.

For readers searching for her present business status, the key point is simple: Sharmadean Reid is currently focused on building 39BC after The Stack World was acquired by CLIQ in 2026.